HomeAboutOur Team

Get To Know Our Team

Here Are Some Of The People Who Will
Help You Achieve Your Dream Remodel.

We’re New Englanders through and through. People who were born and raised in Boston. People who have been Patriots season ticket holders for 30 years. People who volunteer regularly in the community. People who are ecstatic about providing YOU with the most amazing remodeling experience you’ll ever have.

Let us introduce you to our team…

Jeff Brooks

Founder & Chief Executive Officer

Jeff founded Solid State Construction in 2006. The wearer of many hats and self-styled “siding and roofing geek,” Jeff’s #1 focus is creating the most innovative, customer-forward remodeling company.

Background: Jeff graduated from Assumption College in Worcester. Jeff became a roofer during college and eventually learned siding and framing. After that, he took on many roles at various companies—installer, a sales manager, a general manager, and more during his 25+ years in the business.

Favorite Part Of The Job: The Solid State team. They are Jeff’s inspiration every day.

Personal Life: CFO Erika Barnish is Jeff’s wife and the love of his life. Jeff and Erika are raising three awesome kids—Trey, Bennett, and Isabelle. Jeff loves all things outdoors, from hiking to skiing to kite surfing. He enjoys traveling, experiencing new places, and meeting new people.

Erika Barnish

Erika Barnish

Chief Financial Officer

Erika manages accounting, human resources, IT, and more. In 2014, Erika joined the team and revamped the company’s procedures and hiring processes. She’s the keystone for Solid State’s rapid growth in recent years.

Background: Erika’s professional background has given her a wide range of skills. She was a recruiter for a staffing/search firm in Chicago for six years. She also worked with CareerBuilder as a corporate recruitment manager, overseeing the talent acquisition program for 40+ home improvement retail branches.

Favorite Part Of The Job: Erika’s favorite part of the job is interacting with Solid State team members and customers!

Personal Life: Founder Jeff Brooks is Erika’s husband. Above everything else, Erika is the manager and mother of their three children, Trey, Bennett, and Isabelle. Her family truly takes priority in her life. When she’s not spending time with her family, Erika loves to travel to warm places and see her favorite bands live in concert.

Steve Des Lauriers

Steve Delauriers

Director of Learning & Development

Steve’s role forms a strategic partnership with Jeff & Erika and is responsible for creating all of the training resources and developing the tools necessary for the entire team to learn and grow with the business. Steve is instrumental in our growth plan to ensure every member of the team is successful in providing the best customer experience possible every time.

Background: Steve comes with many years of expertise and experience in sales and management training with industry leading companies. He has developed training programs and tools tailored to the needs of many different clients during his career. He has worked with varied sales and management teams and training platforms and brings his insights, knowledge and sense of humor with him to help manage our strong growth trajectory. Steve shares our vision and mission and sets the example with his strong work ethic and values.

Favorite Part Of The Job: Steve’s favorite part of the job is seeing our team grow and flourish in their roles and improving their quality of life. “The satisfaction comes from seeing everyone collaborate together, feeling engaged, being efficient and celebrating our success. Jeff & Erika are invested in their people and create new opportunities for everyone to thrive and develop to their full potential while maintaining a healthy work life balance. It is a cornerstone to the success of the organization.”

Personal Life: Steve enjoys hanging at the beach with his dog Luna and volunteering where needed in his community. He is a mentor and coach and loves to travel with his friends and is an avid skier and tennis player. He can be found with his nose buried in the latest historical biography or reading about new ways to develop his skills and bringing the latest industry notes to the team.

Lisa Wyn

Director of Customer Experience

Lisa Wyn is our Director of Customer Experience for SSC. Her role is to ensure everyone who comes in contact with our company experiences the best every time. She leads the way with her customer focus and ability to communicate effectively with all of our customers, vendors, and employees. Lisa also is instrumental in curating the SSC image on social media and our interactive websites and platforms.

Background: Lisa has over 15 years experience in the home remodeling industry and brings her effusive personality and expertise to every interaction. She has excelled in many management and training roles in the industry and brings her knowledge and experience to our team. She knows how to get things done and can find a solution for anything thrown her way.

Favorite Part Of The Job: I enjoy the fast paced atmosphere and the fun environment we work in. The camaraderie among my colleagues makes everyone want to succeed as we all strive to make our company better every day with every interaction.

Personal Life: Lisa enjoys staying fit and healthy by hiking, running and taking long walks in nature. She loves to spend time with her longtime partner and his kids enjoying the great outdoors together and exploring new adventures. She is a wine enthusiast and has educated other oenophiles in her free time over the years as well.

Caitlin Martin

Full Charge Bookkeeper

Caitlin wears several hats as our full charge bookkeeper and office manager. She does what needs doing to ensure all of our customers financing and payment needs are met, along with anything else that needs doing … which is what makes her such a special part of the team.

Background: Caitlin got started as a barista, where she learned invaluable customer service skills. She progressed into banking, and then into bookkeeping at a South Shore roofing company. She worked in municipal bookkeeping before joining our team in April 2018.

Favorite Part Of The Job: Caitlin enjoys her jack-of-all-trades role. Today, she might be processing payroll. Tomorrow, she could be putting together a social media calendar or planning community events. Her job is never boring!

Personal Life: Caitlin lives in West Fitchburg with her husband and two daughters. Her favorite hobbies are painting, pottery, and kusudama (a type of ball origami). Because of her background as a barista, Caitlin is a bit of a java snob. She tastes coffee like most people taste wine!

Alex Phoummalayvane

Internal Sales Coordinator

Alex is likely the first person you’ll talk to here. He handles incoming phone calls, makes sure your needs and our services align, and sets appointments.

Background: Alex joined us in June 2018. He graduated from the University of Massachusetts Amherst and has always had an interest in business and sales. Alex gained invaluable industry experience working as an Inside Sales Representative at Renewal By Andersen. He eventually moved to a position in staffing sales outside of remodeling, but his interest in the industry brought him back.

Favorite Part Of The Job: Alex likes being an important part of the company and being surrounded by supportive people who appreciate his work.

Personal Life: Alex’s parents grew up in Laos and came to America in search of a better life. They met each other in Southbridge, MA, which is where Alex was born. Alex enjoys reading non-fiction books and watching New England Sports. He also a big seafood fan.

Chris Lamica

Chris Lamica

Senior Project Manager

Chris is one of the people who put together the master plan for your remodel. He sees to it that we execute your project efficiently, accurately, and to the highest quality.

Background: Chris has been in remodeling for over 25 years, and he’s been part of the Solid State team since November 2015. Chris has seen, done, and experienced practically everything this industry has to offer—and that’s what makes him such an effective Senior Project Manager.

Favorite Part Of The Job: For Chris, there is nothing more satisfying than putting a project plan together and then executing it with laser-beam precision on a customer’s home.

Personal Life: Chris is happily married and has a 24-year-old daughter who is finishing graduate school. Chris enjoys quiet time with his family. He is also a diehard New England Patriots fan, holding season tickets for the past 30 years!

Nick Keegan

Project Manager

As a Project Manager, Nick’s role is to ensure that every detail of your project is covered, He orders products, schedules installations and coordinates with the rest of the team to ensure each project meets his clients expectations.

Background: Nick started out as a carpenter working on his own. He eventually decided to seek a managerial position. Now, he’s a valuable member of the Solid State team!

Favorite Part Of The Job: Nick’s favorite aspects of the job include interacting with customers and the freedom to set his own agendas and schedules.

Personal Life: Nick has seven siblings. He enjoys the outdoors, football, woodworking, exercising, and hiking.

Brandon King

Assistant Project Manager & Site Supervisor

Brandon helps Project Managers coordinate different aspects of the remodel. Some of Brandon’s duties include ensuring the materials are on site, customers are receiving proper communication, keeping track of job statuses, and helping execute installation plans.

Background: Brandon spent most of his professional life in carpentry. He has always been the type to believe that “If you’re not moving forward, you’re moving backward.” Brandon is always eager to add to his responsibilities and grow his skills.

Favorite Part Of The Job: Solid State gives Brandon the ability to be in the construction/carpentry industry while also allowing him to utilize his management degree.

Personal Life: As Brandon says, “My personal life is filled with love.” Brandon’s wife Amanda is an amazing, fun-loving soul who is his rock. He also gets love from his dogs, Levy and Oscar. For Brandon, nature is therapy—nothing beats being in the middle of the woods with his wife and dogs. Brandon also plays guitar and does finish carpentry projects.

Brendan Laughlin

Assistant Project Manager & Site Supervisor

Brendan’s biography and information will be completed and available soon!

Rudi DaSilva

Rudi DaSilva

James Hardie Site Supervisor

Rudi Da Silva is Solid State’s James Hardie siding installation guru. He runs the Hardie training for installers and visits every James Hardie jobsite to make sure the job is done right every time.

Rudi is famous in the company for saying, “You must respect the installation manual 100%!”

Background: Rudi has 20 years of construction experience. He started in masonry and later moved to James Hardie, where he became the New England installation guru. Rudi spent 10 years with James Hardie, inspecting installations and running training programs for installers. When we ran installation training in the past, James Hardie would send Rudi. We loved Rudi so much that he’s now a full-time member of our team!

Favorite Part Of The Job: Rudi loves helping new installers become proficient and helping proficient installers become amazing. Rudi is passionate about details and loves sharing that passion with others. 

Personal Life: Rudi has a loving wife and three children—Pedro, Ian, and Nicholas. In his spare time, Rudi enjoys playing soccer, going hiking, and kayaking. Rudi is also tri-lingual, speaking English, Spanish, and Portuguese.

Rob Blanchflower

Project Consultant

Rob is one of the people who will help you determine the best solution for your home. His responsibilities include designing your project, producing an accurate scope of work, and developing a pricing model that aligns with your construction goals.

Background: Rob started at Solid State Construction in August of 2019. Rob has a diverse professional background. He spent two years in the NFL, one year in tech sales in Silicon Valley, and three years doing media production in Boston. He has used his extensive experience to tackle (pun intended) the specific challenges of the remodeling industry.

Favorite Part Of The Job: Rob passionately believes in the products Solid State installs. He also loves that we’re the rare remodeling company that emphasizes honesty and integrity over all else.

Personal Life: Rob is a husband and father of two. He loves the outdoors, athletics, and learning new things. He is also an avid photographer and videographer.

Heidi Wilson

Project Consultant

Heidi helps homeowners through the sales and selection process. Her vast experience with James Hardie makes her particularly adept at helping our customers get the perfect siding project.

Background: Heidi was a salesperson at the top James Hardie company in Colorado for 10 years. She eventually moved to New Hampshire and worked at one of our competitors. When she heard we were the top Hardie company in New England, she came over to our team in March 2015.

Favorite Part Of The Job: Heidi loves the people she works with. The comradery among the Solid State team is unlike anything else!

Personal Life: Heidi is an avid kayaker. She also likes fishing and visiting with family and friends.

Adam Cain

Project Consultant

Adam helps people achieve the vision they have for their home. As a Project Consultant, he listens, understands, and presents projects that his clients are going to love for many, many years.

When he is working on a customer’s project, they are doing that together as a team. He truly believes that together, they can make their dream become a reality.

Background: Adam has a 15-year background in sales and customer service. He thrives on being a great resource and advocate for his customers to help them achieve the goals.

Favorite Part Of The Job: Adam really appreciates the consistent training, feedback, and professional development Solid State provides. He then translates that back into his ability to provide an amazing, unrivaled experience for his clients.

Personal Life: Adam and his wife have two beautiful daughters. He spends most of his free time with his family, going to the parks, and being outdoors. When Adam’s wife lets him, he enjoys playing golf.

John Shivo

Project Consultant

John is one of the consultants that will walk you through the remodel of your home. He will be there to answer any and all questions, work through a detailed scope of work for your specific project, detailed project pricing, and clear explanation of all products and installation processes.

Background: John started with us in the summer of 2020. Previously to working with us, John spent 9 years working for Verizon Wireless in various sales roles. As an avid Do it Yourselfer, John was looking for a change, and made the jump to the Home Remodeling industry with SSC. John also completed his MBA program in Business from SNHU in 2018.

Favorite Part Of The Job: John loves connecting with people and working with them to accomplish a common goal. He shares a passion for the projects that he works on and is truly the voice of his customers.

Personal Life: John is a Husband and Father of 2 (Camden 5 and Grace 2). Although most of his time is consumed working and enjoying family time, he loves the Red Sox and being outdoors. His favorites include Hiking and Snow Boarding.

Dan Souers

Project Consultant

Dan loves to help people discover the ideal project for their home. He genuinely cares about each customer’s unique situation and takes time to carefully craft a solution.

Background: Dan joined SSC in 2020 and comes to us from the K12 and higher education market where he was a Director of Business Development. He has enjoyed doing home improvement projects for many hears decided to join Solid State to finally align his professional skills with his passion for home improvement.

Favorite Part Of The Job: Dan loves that every project is unique, and loves restoring homes to look like new, and New England is perfect for that!

Personal Life: Dan is married and has two children. He loves watching his daughter play softball and his son play basketball, soccer, and lacrosse. When time allows, he enjoys skiing and snowboarding and relaxing on his boat.

Macristina Delatina

Events & Promotions Coordinator

Macristina (Tina) is in charge of our events and promotions. She plans trade shows and events, as well as provides marketing support to Project Consultants to help them secure materials from manufacturers. She also performs quality-control evaluations with customers, assists on project consulting, and renders 3D models of projects using our high-tech software.

Background: Macristina spent 20 years in nutritional and pharmaceutical sales in the Philippines and Boston. She also worked Outside Sales for the National Federation Of Independent Business. Macristina was hired as a Solid State Project Consultant before taking over as Marketing & Events Coordinator.

Favorite Part Of The Job: Macristina loves helping transform customers’ homes, planning trade shows and events, and performing courtesy calls with our customers.

Personal Life: Macristina is married to her best friend, Tony. Dancing is one of her passions—she would actively participate during Filipino fiestas and events. She also loves watching sports. Macristina predicted the Boston Red Sox would break the Curse Of The Bambino in 2004!

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